Biography

Dr. Sachin Chauhan, PhD graduated in Consumer Behaviour, post-graduated in Business & Administration with specialization in marketing. He chose teaching as his profession where he practices innovative pedagogy and excels in classroom teaching. He shows his excellence by offering dynamic lectures on the corporate world and taking regular interactive academic sessions in classrooms. He has been proudly serving the teaching industry which engages more than 16 years of experience. His research skills can be seen in different capacities with the wider context of business and administration, for instance, he published 25 research papers in the area that include consumer behaviour, finance and marketing. He has been in continuous practice of learning and disseminating his knowledge and experience of academia by presenting more than 20 research papers in National/International Conferences, Seminars and Webinars.  At present he is working as an Associate Professor and Head BBA in the College of Business Studies, COER University Roorkee.

Publications

• Green Marketing: An Ethical and Anti-Environmental Resilient Approach for Sustainable Business.
• Revisiting the origin of organic food, its advantages related to human health and anticipated scope in future.
• Ethical Consumerism: A Sustainable Paradigm for Preferring Organic Products.
• The Role of Business and Artificial Intelligence in Direct Marketing.
• Blue Economy: An Emerging Business and Employment Prospect in the Indian Ocean.