Bachelor of Business Administration (BBA) in Digital Marketing
Duration
3 Years
Eligibility Criteria
50% marks in 12th Standard, Valid Test Score of COERU Entrance test, GD &PI
Curriculum
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Management Concepts and Organizational Behavior
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Business Economics
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Financial Accounting
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Business Environment
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Human Values and Professional Ethics
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Environmental Studies
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MS Office and Foundations of Business Skills
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Statistics for Manager
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Business Finance
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Human Resource Management
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Marketing Management
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Introduction to IPR & Entrepreneurship
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Health Yoga and Wellness Education
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MS Excel for Analysis and Teamwork and Analytical Thinking
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Legal Aspects in Business
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Accounting for Managers
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Digital and Social Media Marketing
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Cyber Laws
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Society, Culture & Human Behavior
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Open AI Tools
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Data Visualization I Advanced Communication & Problem Solving
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Digital Marketing for Managers
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Emerging Technologies in Business
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Mobile Marketing
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Content Marketing
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Research Methodology
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Data Visualization II Leadership and Strategic Thinking
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Production Management
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Search Engine Optimization & Search Engine Marketing
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Google AdWords and PPC Advertising
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AI Fundamentals
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Summer Internship Project
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Business Ethics and Corporate Governance
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International Business
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E-Commerce and Payment Gateway
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Project Management
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Project Report
Career Path
Obtaining a bachelor’s degree in management is an excellent use of your time, money, and effort.
Increasing numbers of specializations are being introduced to this degree, making it easier for students to identify their primary interests and enter the top firms. A few of the career options include
- SEO Manager
- Social Media Manager
- Web Designer
- Content Manager
- PPC Expert
- Digital Marketing Manager
- Digital Marketing Director
- Market Research Analyst
- Email Marketing Specialist
Program Outcomes POs
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PO1
Apply knowledge of management theories and practices to solve business problems.
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PO2
Foster Analytical and critical thinking abilities for data-based decision-making.
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PO3
Ability to develop value-based Leadership ability.
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PO4
Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
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PO5
Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.
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PO6
Apply managerial skills and knowledge to handle projects efficiently and effectively.
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PO7
Acquire knowledge in the domains of HR, Marketing, IT, Business Analytics, IB and Finance to develop innovative skills for becoming a successful professional.
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PO8
This program will help the students to demonstrate the ability and moral values in nation-building.
Program Specific Outcome PSOs
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PSO1
Students will have the ability to apply business knowledge to deliver solutions for the industry.
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PSO2
The students will be able to use management knowledge to seek solutions for real- problems.
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PSO3
The students will learn to adopt a multidisciplinary work environment with professional ethics and social responsibility.
Program Educational Objectives PEOS
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PEO1
To equip the students with skills and the latest updates so that they can work and contribute to the continuously changing landscape of Industry.
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PEO2
To provide research-oriented education with knowledge of state-of-art analytical and experimental tools to enable students to pursue higher studies in institutions of repute in India and abroad.
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PEO3
To inculcate a culture of professionalism, ethical conduct, and teamwork with good communication skills to enable the students to be successful in their careers and enable them to launch start-ups in their chosen fields.
FAQs
A BBA (Bachelor of Business Administration) is an undergraduate degree focused on business and management principles. It prepares students for various roles in the business world.
Gaining foundational knowledge in business, developing management skills, enhancing career prospects, networking opportunities, and preparation for advanced studies like an MBA.
Career counseling, job placement services, internships, networking events, and alumni connections.
We at CoBS offers following specializations: Marketing, HRM, Finance, IT, Business Analytics, Fintech, Entrepreneurship, Tourism, Digital Marketing, Project Management.
No, we do not offer online BBA programs.
Download Brochure
admission@coeruniversity.ac.in
+91 80705 00600
